Raha Jipe; Taking the Faiba Mobile Refresh to the Streets

After refreshing our Faiba Mobile 4G offerings and introducing exciting new products designed to give customers more value, flexibility and freedom, we took the message beyond traditional advertising and straight to the people.

To ensure consumers experienced the energy behind the new offerings firsthand, Jamii Telecommunications Limited (JTL) brought the Faiba Mobile story to the streets through a high-impact activation at the busy Junction intersection along Ngong Road. The objective was simple: create excitement, spark conversations and give people a real feel of what the new Faiba Mobile is all about.

To bring the campaign to life, we partnered with a talented team of acrobats whose vibrant performances captured the attention of motorists, pedestrians and commuters alike. The concept perfectly reflected what Faiba Mobile stands for today, bold, dynamic and different. The eye-catching performances stopped people in their tracks, creating the perfect opportunity to engage audiences and introduce them to our refreshed product portfolio.

More than just entertainment, the flash mob served as a powerful statement of intent. It highlighted Faiba Mobile's commitment to innovation, customer engagement and delivering solutions that fit the evolving needs of today's consumers. Through creativity and interaction, we were able to connect with people in a memorable way while showcasing the value and flexibility that define our new offerings.

From Gen Faiba, Voice-Calls Only, Family Share, Fisi Mode, and Build Your Own Bundle (BYOB), Faiba Mobile continues to challenge convention, innovate for its customers, and redefine connectivity in the market.

Scan to watch our Flash Mob below!